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PUBS & BARS • LOCAL REGULARS • LOYALTY

Drive midweek footfall with digital offers and bar loyalty

CouponBank helps pubs and bars fill quieter shifts with digital menus, simple online booking and direct customer messaging. Capture mobile numbers through bookings and loyalty sign-ups, then use SMS, birthday notifications and offers to invite customers back.

Your offers. Your customers. Zero sales commission.

Customers returning to a lively bar and showing their coupon offers
CouponBank for Pubs & Bars
Digital & multilingual menus Online table booking Mobile-number capture & SMS 0% sales commission

Turn quiet shifts into reasons to visit.

A busy Saturday doesn’t fill Tuesday’s tables. Build your own customer channel through online bookings and receipt QR sign-ups, then give regulars a timely reason to return.

01

Scan the receipt

Customers scan your receipt’s QR code to open your loyalty sign-up page.

02

Join your loyalty scheme

Invite them to join your venue’s scheme, powered by CouponBank, and choose how they want to hear from you.

03

Give regulars a reason to return

Send birthday notifications, loyalty rewards and timely SMS offers for quieter days.

Example CouponBank VIP membership card with member name, VIP status and a unique QR code
Example VIP card. Each venue controls who receives VIP status and the benefits attached to it.

VIP RECOGNITION + STAFF INCENTIVES

Recognise your best regulars. Reward the staff who bring more customers into your loyalty programme.

Managers and owners can issue a named CouponBank VIP card that lives in the customer’s phone wallet. Its unique QR code helps bar staff recognise VIPs quickly and gives the venue a direct way to make its best customers feel valued.

01

Issue genuine VIP status

Create a named digital card for selected regulars, with a unique member ID and QR code.

02

Attribute every new sign-up

When a team member uses the CouponBank Agent app for the first qualifying scan, that customer introduction is recorded against the agent.

03

Reward the people driving growth

See which staff members are building the venue’s loyalty audience, attribute the sign-up and reward them under your own incentive scheme.

The venue sets its VIP rules, customer benefits and staff rewards. CouponBank provides the digital identity, scan attribution and reporting.

WHY LOYALTY DESERVES A PLACE IN YOUR GROWTH PLAN

A loyalty strategy gives venues a better chance to turn one visit into many.

A loyalty programme cannot guarantee success. These figures show how strongly established hospitality businesses rely on recognised members and repeat relationships.

68%

of Marriott’s global hotel room nights in 2025 were booked by loyalty-programme members.

Marriott 2025 Annual Report ↗A Marriott group result; not a forecast for an individual venue.
66%

of IHG’s global room nights in 2025 were booked by IHG One Rewards members.

IHG 2025 Annual Report ↗An IHG group result; not evidence that loyalty alone caused performance.
Up to 40%

of perceived brand value can come from experience, quality and loyalty programmes, according to Deloitte’s consumer loyalty research.

Deloitte Consumer Loyalty Survey ↗A cross-sector consumer finding; price remains an important factor.

Independent evidence provides commercial context. These are not CouponBank customer results and do not guarantee increased revenue.

ONLINE BOOKING + MOBILE-NUMBER CAPTURE

Don’t stop at
“that looks good”.
Get the booking.

Give guests a simple online route to book a table. Capture their mobile number during the booking or loyalty sign-up journey, so you can confirm the details and keep the connection going.

  • Make the next step obvious. Put your booking link alongside your menu and across your website and social channels.
  • Keep the details close. Send booking confirmations and useful reminders by SMS.
  • Ask to stay in touch. Invite customers to opt in to offers, birthday rewards and news from your venue.

Booking messages and marketing choices serve different purposes. Make the invitation to receive offers clear.

THE CUSTOMER JOURNEY
  1. Explore your menu Food, drinks and language choices.
  2. Book a table online Choose the visit and provide contact details.
  3. Get the details by SMS A confirmation they can find on their phone.
  4. Choose to hear from you again Birthday offers, loyalty rewards and reasons to return.
EXAMPLE BOOKING SMS

Hi Alex, your table for 4 is booked for Friday at 7.30pm. We look forward to welcoming you. Please contact us if your plans change.

Illustrative message; not a live booking.

WHY THE CUSTOMER JOURNEY MATTERS

Make it easier to choose you.

76%

of online shoppers prefer products with information in their own language.

CSA Research · 2020 ↗ 8,709 consumers across 29 countries. General online shopping research, not a restaurant-spend study.
33%

of British consumers surveyed booked pub, bar or restaurant tables through social media.

Zonal / CGA · April 2022 ↗ GO Technology survey of 5,000 British consumers; February 2022 fieldwork.
41%

of US Gen Z respondents preferred text marketing for restaurant promotions and offers.

SevenRooms / Censuswide · 2024 ↗ Gen Z finding from a survey of 1,004 US consumers. Not a UK-wide estimate.

Independent research provides context. These figures are not CouponBank customer results or a forecast of your sales.

CouponBank Your local pub
YOUR COUPONBANK DEAL

15% off your next meal

Selected food service times. Terms set by your venue.

Illustrative coupon. Offers and terms are examples, not live promotions.

A REAL REASON TO RETURN

An offer that looks
like your business.

Your imagery. Your reward. A clear reason to visit again. CouponBank puts the offer and its terms together in a familiar customer experience.

SMS MESSAGE Example

Happy birthday, Jamie! Planning a get-together? See your birthday dining reward from your local pub and book a table with us.

CouponBank · Messages for customers who opt in

Reach customers through SMS as well as app and loyalty notifications.

A QUIET SHIFT. A REASON TO RETURN.

Send timely offers when trade slows down.

Illustration of a quiet bar sending a timely customer offer
Before: a quieter moment. Send a relevant offer to customers who have opted in.
Illustration of customers returning to a lively bar with CouponBank offers
After: a reason to come back. Welcome returning guests and redeem their coupons.

Illustrative campaign story, not a measured result or guaranteed increase in trade.

Customer scanning a loyalty QR code printed on a receipt at a pub bar

SCAN. JOIN. COME BACK.

Your receipt.
Their next visit.

A simple invitation on the receipt: “Join our loyalty scheme”. Customers scan the QR code, sign up and stay connected to your pub or bar through CouponBank.

Then make it personal with birthday notifications and useful SMS offers.

HOW COUPONBANK WORKS FOR YOUR BUSINESS

One customer connection.
Three practical steps.

01

Put your menu in their hands

Share your digital menu and an easy way to book a table from their phone.

02

Turn a visit into a connection

Capture mobile numbers through bookings and invite receipt QR sign-ups to your loyalty scheme.

03

Make quieter days worth a visit

Send an opted-in SMS offer, birthday reward or loyalty reminder with a clear next step.

GOOD TO KNOW

Your questions,
answered.

Does CouponBank include menus and table booking?

Yes. Use branded digital menus, multilingual options and a simple online booking route, alongside loyalty and customer offers.

How do customers join from a receipt?

They scan your receipt QR code to open your venue’s loyalty sign-up page, powered by CouponBank. Invite them to provide their details and choose how they would like to hear from you.

What can we send by SMS?

Useful booking confirmations and reminders, plus relevant promotions, birthday offers and loyalty messages to customers who have opted in.

Will this guarantee a full venue?

No marketing tool can guarantee attendance. You control the offer, timing and audience; follow redemptions to understand what works for your venue.

How do I start?

Create your CouponBank retailer account with Start free trial, or book a walkthrough focused on your pub or bar.

COUPONBANK FOR PUBS & BARS

Give every guest a reason to become a regular.

Start with your business. Build the right offer for your customers.